An elliptical mirror reflecting the warmth of a brick wall. A natural teakwood writing table sitting against a woven cane panel. An exquisite, hand-polished bed, glowing under the wash of a curiously bent, crooked ceiling light! These are glimpses of moments around Olvii Lifestyle, a furniture store experience designed by The Crossboundaries. For an interior designer to design a retail display for furniture can become an exciting project in many dimensions. An opportunity to showcase furniture pieces not just as objects of display, but as part of an interior experience is a thrilling one! With a luxury furniture brand such as Olvvi, Vadodara based design studio, The Crossboundaries took the opportunity to create a multi-layered retail experience. An initial client brief required a fresh new language, focusing on a variety of furniture set-ups appealing to a diverse clientele. The designers worked with existing furniture compositions, and in the process also added their own unique design sense. The experience from the shopfront to the interiors is aimed at creating unmissable drama and appeal, especially to strike the curiosity of passers-by. The entire shopfloor is laid out as an array of alcoves containing specific furniture "exhibits", in unique and customized backdrops. From ideal living room and bedroom arrangements to individual pieces of furniture, the 2100 sq.ft showcases glimpses of using furniture in both it's mundane as well as extraordinary ways. A muted palette of greys and deep earthy tones are used to highlight some spaces, while the rest is a riot of colors and textures. Near the entrance, a wall of broken brickwork washes the space in warmth, while across the shop floor a tangle of chairs shocks and attracts the eye. An innovation of The Crossboundaries, the lighting fixture, of crooked metal pipe along with spot-lights at its bends provides a sense of distortion to space. Breaking away from conventional, orthogonal arrangements of lighting fixtures, this lighting grid becomes a part of the display too. Choosing a contemporary, yet deeply layered and nuanced design language to offset the minimal furniture type brings various opportunities for innovation. While the elements ceiling is playful and seems to be at random, the flooring has been kept a clean and seamless micro-crete. A system of low-heighted, slender partitions have been designed to segregate display areas as well as bring order into the space. Instead of using heavy, full-heighted partitions, the designers decided to work with mild steel frames and cane work. The partitions not only effectively segregate the space, but also create a sense of lightweight transparency, through a healthy synergy of two different materials. The woven cane screens bring a touch of Indian-ness into an otherwise contemporary, minimal space. A wall covered with stucco marble finish paint adds visual play when combined with graphic elements mounted on it. As one moves inwards, an orange corner in warped corrugated sheet defines a unique aesthetic. Further ahead, a striking element such as an ellipsoidal absolute black space grabs attention. With an intent to exemplify drama by using a series of intertwined chairs, the urgency and boldness of the furniture brand is embodied. Chairs are flung, frozen and suspended in all directions, and through this a dynamic and memorable visual is created. Here, the chairs become more than pieces of furniture–they traverse into the dimensions of art. Accentuated by spot lights and fresh greens as backdrop, the installation of suspended chairs is visible from the shopfront window throughout the day. A sharp angular, double-layered display of furniture pieces with a cool textured teal wall is designed to showcase singular, pristine chairs, sofas and lifestyle objects. In tandem with the angular randomness used at some points across the showroom, the angled display cases sit well with the edgy design language. The angled Overall, Olvii Lifestyle designed by The Crossboundaries is a stunning showcase of furniture pieces and a brilliant display of innovative interior design. The use of different materials and textures, the interplay of light and shadow, and the cleverly designed display alcoves all come together to create a memorable and immersive shopping experience. It is a testament to the skill and creativity of the designers that they were able to elevate a simple furniture store into a work of art. Olvii Lifestyle is a must-visit for anyone looking to experience the best of interior design in Vadodara.